Rent-to-Own case study

Divvy Homes x Boom

Divvy Homes and Boom partner to increase mortgage-eligibility and create more homeowners.

This case study is based on an interview with Kaylin Callen, Head of Legal Operations and Head of Payments at Divvy Homes. All quotes are attributed to her unless stated otherwise.

Divvy Homes is on a mission to make homeownership more accessible

Homeownership is a powerful step towards building community, stability, and wealth, but today, navigating the path to owning a home comes with many hurdles—and no one understands that more than Divvy Homes. Divvy is a rent-to-own homeownership program built for Americans that may have a more difficult time qualifying for a traditional mortgage. “We want to take people who feel like they're excluded from traditional homeownership and give them a pathway to do that—and building credit is an important part of that process.”

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“Credit building is a critical component of what we do at Divvy and we’re grateful to have Boom on our side. Rent reporting with Boom is stress-free, hands off, and most importantly, reliable. For any other mid-to-large size SFR or even multifamily portfolio, that’s a huge win.”

Key benefits to Divvy residents

Credit building opportunity

With Boom, renters can build their credit over time as they make consistent, on-time rental payments.

Tri-bureau reporting

Boom reports rent payments to all three major credit bureaus—Experian, Equifax, and TransUnion.

Free credit score tracking

All renters using Boom can track their reported payments and credit score progress via the Boom app.

Renters can track their rent reporting, monitor their credit progress, and access financial wellness tools - all within the app
Average app rating score

Our mission

At Boom, our goal is to make housing more flexible, affordable, and rewarding.

Our history

Boom was started in late 2020 as one of our co-founders, Rob Whiting, helped two of his family members navigate housing instability due to
COVID-19 - related job loss. During this time, he saw just how archaic and difficult renting remains for the majority of the 110 million renters in the US like his family members. And the rent payment is at the center of this.
Not only has rent increased >4x faster than income for the majority of renters since the early 2000s, but the tools available to renters and landlords alike has similarly stagnated. Rent remains one large lump sum, with no additional benefits on top of paying rent - a fact that can make renting feel like money down the drain. At Boom, we believe that housing can be more flexible, affordable, and rewarding. We’ve started by enabling you to build credit with the rent payments you already make.

Our backers

Starting Line

Ezra Galston

Clocktower Ventures

Ben Savage

Company Ventures

Matt Harrigan

Gilgamesh Ventures

Andrew Endicott & Miguel Armaza

Chingona Ventures

Samara Hernandez

Affirm syndicate

Jeffrey Shu

William Hockey

Plaid co-founder

Zach Perret

Plaid co-founder

Siesta Ventures

Pau Sabria (Olapic co-founder)

Sergio Furio

Creditas founder

Misha Esipov

Nova Credit co-founder

Cyril Berdugo & Tom Petit

Landis co-founders

Will Lucas

Mint House co-founder

Todd Benson

Citi private equity co-founder

Key metrics

2
Hours of work to transition Divvy’s 5K+ rental units from the previous vendor
20
Minutes to train and onboard the rest of her team on the Boom Partner Platform
98%
Less time spent on monthly maintenance (25 hours → 30 minutes)

About Divvy

Divvy Homes is on a mission to make homeownership more accessible to American families. The program is currently available across 16 major U.S. metropolitan areas: Atlanta, GA; Cincinnati, OH; Cleveland, OH; Dallas, TX; Denver, CO; Ft Lauderdale, FL; Houston, TX; Jacksonville, FL; Memphis, TN; Minneapolis, MN; Miami, FL; Orlando, FL; Phoenix, AZ; San Antonio, TX; St. Louis, MO; and Tampa, FL. Divvy Homes is backed by Andreessen Horowitz, Caffeinated Capital, GGV Capital, GIC, JAWS Ventures, Lennar, Moore Specialty Credit, SciFi VC, and Tiger Global Management. Divvy Homes was incubated in Max Levchin's startup studio HVF, and co-founded by Adena Hefets, Nick Clark and Alex Klarfeld.

About Boom

Boom is on a mission to level the playing field for the 110+ million renters in the US by making housing more flexible, affordable, and rewarding. Boom is building a suite of rental financial services for renters and  property managers, including rent payment reporting, rent reporting-as-a-service, and a number of integrations for the largest property management systems (PMS). Now serving thousands of renters, Boom is led by second-time founders Rob Whiting (ex-BCG, Rubicon) and Kirill Moizik  (ex-Eco, Technion, Grubhub).