Rent-to-Own case study

Landis x Boom

Landis and Boom enable more renters to transition to homeowners with rent reporting.

This case study is based on an interview with Noah Mahrer, Credit Analyst and Homeownership Coach at Landis. All quotes are attributed to him unless stated otherwise.

Homeownership program, Landis, seeks to equip residents with better credit scores

Landis helps their clients transition from renting to owning by allowing them to rent the home of their choice and then purchase the home back from Landis when they’re financially equipped. In the meantime, Landis offers one-on-one coaching to prepare their renters to take on a mortgage. In an effort to expand their renter resources, Landis sought out Boom as their rent reporting service of choice to equip their clients with an easy tool to build their credit.

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“When looking for a rent reporting vendor, scalability, affordability, and the ability to integrate with Rent Manager were non-negotiable—Boom was the only company that checked all of those boxes. Their rental verification process is fast, it doesn’t take us more than a few minutes each month. Besides that, rent reporting is completely hands off.”

Key benefits to Landis residents

Credit building opportunity

With Boom, renters can build their credit over time as they make consistent, on-time rental payments.

Tri-bureau reporting

Boom reports rent payments to all three major credit bureaus—Experian, Equifax, and TransUnion.

Free credit score tracking

All renters using Boom can track their reported payments and credit score progress via the Boom app.

Renters can track their rent reporting, monitor their credit progress, and access financial wellness tools - all within the app
Average app rating score

Our mission

At Boom, our goal is to make housing more flexible, affordable, and rewarding.

Our history

Boom was started in late 2020 as one of our co-founders, Rob Whiting, helped two of his family members navigate housing instability due to
COVID-19 - related job loss. During this time, he saw just how archaic and difficult renting remains for the majority of the 110 million renters in the US like his family members. And the rent payment is at the center of this.
Not only has rent increased >4x faster than income for the majority of renters since the early 2000s, but the tools available to renters and landlords alike has similarly stagnated. Rent remains one large lump sum, with no additional benefits on top of paying rent - a fact that can make renting feel like money down the drain. At Boom, we believe that housing can be more flexible, affordable, and rewarding. We’ve started by enabling you to build credit with the rent payments you already make.

Our backers

Starting Line

Ezra Galston

Clocktower Ventures

Ben Savage

Company Ventures

Matt Harrigan

Gilgamesh Ventures

Andrew Endicott & Miguel Armaza

Chingona Ventures

Samara Hernandez

Affirm syndicate

Jeffrey Shu

William Hockey

Plaid co-founder

Zach Perret

Plaid co-founder

Siesta Ventures

Pau Sabria (Olapic co-founder)

Sergio Furio

Creditas founder

Misha Esipov

Nova Credit co-founder

Cyril Berdugo & Tom Petit

Landis co-founders

Will Lucas

Mint House co-founder

Todd Benson

Citi private equity co-founder

Key metrics

15
Minutes of work per month per 1000 unit portfolio
28
Average point increase within 2 weeks
1
Day or less to sign up and start reporting

About Landis

Landis paves the way for renters to become homeowners. Landis clients pick a home and rent it until they’re ready to take on a mortgage, removing many of the barriers that make homeownership difficult. By offering aspiring homeowners the coaching and resources required for the transition, Landis is revolutionizing accessibility within residential real estate. Backed by prominent investors and celebrities, Landis operates in over 50 markets nationwide.

About Boom

Boom is on a mission to level the playing field for the 110+ million renters in the US by making housing more flexible, affordable, and rewarding. Boom is building a suite of rental financial services for renters and  property managers, including rent payment reporting, rent reporting-as-a-service, and a number of integrations for the largest property management systems (PMS). Now serving thousands of renters, Boom is led by second-time founders Rob Whiting (ex-BCG, Rubicon) and Kirill Moizik  (ex-Eco, Technion, Grubhub).